You know here at BGA we’re rooting for everyone Black, especially Black women. It’s really important to me to support us in every way I can. Black women are the fastest growing group of entrepreneurs in the U.S. That means there are tons of opportunities in which we can collaborate and support one another. I’ve already featured Founder/CEO Dr. Toya Corbett and her Black Genius apparel line. So with that being said, let me introduce you to Beauty Bakerie.

Beauty Bakerie was founded in 2011 by Cashmere Nicole. On the brand’s website, Cashmere shares the following, “Life is sure to hand us lemons, but I strongly believe that it is up to us to change our perspective on how we deal with adversity. I overcame the struggles of teenage parenting, and I overcame breast cancer and loss only to arrive at a place of peace. It is the sweetest peace I’ve known. Truly indescribable. This, Beauty Bakerie, is a piece of that peace that I want to share with you”

Founder Cashmere Nicole

I love when Black women turn lemons into lemonade and that becomes a lemonade stand and then that leads to a multi-million lemonade empire

Beauty Bakerie is a cruelty-free, vegan, paraben free and smudge proof line of makeup products. The branding is super cute with a baking goods theme. Like the foundation is called “Cake Mix” and the translucent powder is called “Flour”. Super cute right!

I have hyperhidrosis everywhere including my face. My chin, nose and upper lip sweat so I am constantly looking for products or ways to keep my makeup in place. So I was eagerly excited to try Cake Mix Demi Matte foundation.

Description from website.

Cake Mix Demi-Matte Foundation serves up medium-to-full coverage for a smudge-proof, skin-smoothing finish. Creamy, but lightweight so it won’t clog your pores, Cake Mix Demi-Matte Foundation is infused with Vitamin E to protect your skin and keep you lookin’ sweet. Cake Mix comes in 30 vegan and paraben-free shades, so don’t be afraid MIX up your daily recipe and CAKE it on for a full baked beat!

  • Medium-to-full coverage
  • Demi-matte smoothing finish
  • Buildable and blendable
  • Silicone-based creamy and lightweight texture
  • Won’t clog your pores
  • Smudge-proof
  • Infused with Vitamin E
  • Vegan, cruelty-free, paraben free, sulfate-free

I ordered shade #13 because it is supposed to comparable to the shade I wear on the Fenty Beauty line. This shade helps to take into consideration my warm undertone which is super important to me. Once I learned my undertone, it really improved my makeup game and kept me from looking like an oompa loompa.

When I got my package I was really excited. Look at the cute packaging. I was also surprised to find a full bottle of another shade in the box. The company will send you another full bottle of the next shade just in case the one you ordered doesn’t match. I thought that was really cool especially considering there aren’t many retailers where you can find the brand. It made me like them even more. It shows that they really care about customer service. I also received a blending sponge which the company calls a beauty egg. If you order multiple eggs they come in a little egg crate. Super cute, but that egg is the worse. I like softy sponges and this one is rubbery and doesn’t have a lot of give.


Although I love the concept of the branding and the fact that it is owned by a Black woman, I don’t think this foundation is the best for me. Initially, I did not follow the directions to use a primer oil because I have oily skin and I sweat. That was a no-no. My face was too dry. It felt it and I looked like I was being prepped for a funeral. So I bought a cheap oil primer and gave it a second try. It wasn’t as drying but I still didn’t like the look. The product does keep your face matte and in place but there was still something off for me. While this product does oxidize I still thought it was too light. Perhaps I should try a darker shade.


But I do still plan to purchase other products, like the eyeshadow palettes and the matte lip products.

Have you tried Beauty Bakerie before? If so, what are your thoughts? What are your favorite black makeup products?